Aflac

Initializing...

Isaac Martin

About

The portfolio of Isaac Martin, a multidisciplinary designer. Currently a Designer at The Graphic Standard.

Experience

The Graphic Standard

2020 - present
Razorfish ~~Publicis Sapient~~ ~~Publicis.Sapient~~ ~~SapientRazorfish~~ ~~Razorfish~~

2014 - 2020
The Tombras Group

2011 - 2014
Cornerstone Center for the Arts

2009 - 2011

Colophon

Vesterbro Poster

Black Foundry
GT America

Grilli Type
IBM Plex Mono

Bold Monday, with Mike Abbink

Aflac

Protect

Web | Concept, Design, Motion & Art Dir.

Aflac came for a homepage refresh. We found that many folks knew Aflac for “the duck” but didn’t actually know who they were or what they did. Their existing homepage was on the extreme utilitarian end of the spectrum and didn’t give any context. We aimed to evolve it into something fun, reassuring, and educational while still providing utility.

I was able to help develop the overall concept, set the design direction, motion studies via interactive prototypes, as well as oversee two other designers.

Redesign

Homepage

Seasonal

Seasonal Visuals

Assure

Adding depth

We wanted to provide deeper context to help prospective customers know who Aflac is and what they do. We also wanted to help facilitate a deeper connection, showing candid photography that told a story. And finally, carrying that depth into the site design and experience with interactive tools and parallax scrolling.

Lightening the mood

The overall art direction aimed to reassure, ease the mindset as prospective customers shop for a complicated service. We developed an icon/illustration style that was clear and simple without being sterile. The interface and interactions followed suit with airy whitespace and simple animations.

Counting costs

Aflac had a simple cost calculator buried deep within their site. We surfaced it to the homepage to help illustrate more clearly how Aflac could help cover medical costs.